Since its establishment in 1971, ASTEC has been dedicated to the R&D and manufacturing of power products. With reliable quality and professional expertise, we have established ourselves as a trusted name in the global power supply industry. The name ASTEC embodies not only our decades of technological accumulation but also celebrates the remarkable journey we have shared with our partners in expanding markets worldwide.

In an era of rapid digitalization and global industrial transformation, we are entering a new phase of development. To keep pace with the times and align with the company's core strategy — "Strategic Breakthrough, Product Leadership, Global Operations, and Organizational Empowerment" —— Bichamp Energy Division, which includes ASTEC (comprising ASTEC Luoding, ASTEC Shenzhen, and ASTEC Digital Energy), will officially launch a comprehensive brand upgrade effective September 1, 2025. This new chapter will be introduced under the evolved English brand name “PLATINTEK,” supported by a refreshed visual identity.

Brand Evolution: A Dual Journey of Global Capital and Independent Technology

1971–1999: Foundation in Independent Technology

1971: ASTEC founded in Hong Kong, China, with self-developed industrial power technology.

1995: Established manufacturing base in Luoding, Guangdong (now ASTEC Luoding ), achieving technological industrialization.

1999–2014: Integration of Global Technologies

1999: Fully acquired by Emerson Group, accessing global R&D systems.

2001: Acquired core technology from Huawei Ansheng Electric (communications power/UPS patents).

2007: Integrated Emerson Network Energy China assets and Zhongshan Tencent Technology, forming dual engines in communications and data center power technology.

2014: Investment from a U.S. private equity fund to accelerate digital power R&D.

2019–2022: Marriage of Capital and Technology

2019: Business restructuring revived the ASTEC brand, combining the technical legacy of Huawei, Emerson, and ASTEC .

2020: Supplied 2 billion chargers globally, demonstrating technological versatility.

2022: Fully acquired by listed company Bichamp, gaining industrial capital support; launched initiatives to expand into the new energy sector.

2023–Present: Ecosystem-Level Evolution

2023: As a key part of Bichamp Energy Division, integrated industrial chain synergies.

2025: Upgraded to PLATITEK, completing the convergence of our manufacturing heritage, technological DNA, and new-era innovation.

△The original  logo/The new logo

Drivers of Change: Three Dimensions Behind the Rebranding

Adapting to Industry Transformation: The global power industry is undergoing profound transformation, with competition shifting from individual products to system solutions, technological innovation, and sustainable value. The original brand image could no longer fully represent the company's future technical ambitions and market positioning.

Responding to Strategic Upgrades: Under Bichamp's core strategy, the rebrand is a key step for the company to efficiently implement the group's vision, reflecting our commitment to quality, innovation, and global operation.

Driving Value Redefinition: While the former "ASTEC" signified past glories and manufacturing strength, "PLATINTEK" accurately conveys the company's future direction as PLATINTEK enters a critical new phase of transformation and growth.

New Brand Identity Philosophy

The new name PLATINTEK, symbolizing "Shining Technology," represents innovation-driven development and empowering the industry through technology.

The logo merges the letter "P" with the infinity symbol (∞), forming an energy cycle that reflects the sustainability of power technology. An upward-oriented orange arrow conveys the concept of energy ascent and industrial progress.

△The new logo

The color scheme retains the classic red, symbolizing trust and heritage, while introducing vibrant orange, representing innovation and energy. Together, they communicate PLATINTEK's vision of upholding quality while driving innovation and enabling a better life.

Brand Positioning:Make energy run the world

PLATINTEK is committed to "Make energy run the world." We focus on providing efficient, stable, and green power solutions, collaborating with customers and partners to promote industrial development. We are guided by the following principles:

Deeply rooted in manufacturing with a relentless pursuit of excellence.

Quality first, enabled by lean management.

Driven by technology and continuous innovation.

The renewal of our brand name and visual identity marks the beginning of a new chapter for PLATINTEK. What changes is the brand; what remains unchanged is our commitment to customers and quality.

Looking ahead, PLATINTEK looks forward to growing together with global customers and partners to create a future of technological integration and shared prosperity.